MarketBusters : 40 strategic moves that drive exceptional business growth /
Rita Gunther McGrath, Ian C. MacMillan
- Boston, Mass. : Harvard Business School Press, c2005
- 264 p. : ill.
Includes bibliographical references and index
1591391237
STRATEGIC PLANNING--HANDBOOKS, MANUALS, ETC. CUSTOMER RELATIONS--MANAGEMENT--HANDBOOKS, MANUALS, ETC.