TY  - BOOK
AU  - McGrath,Rita Gunther
AU  - MacMillan,Ian C.
TI  - MarketBusters: 40 strategic moves that drive exceptional business growth 
SN  - 1591391237
AV  - HD30.28 M323M
PY  - 2005///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - STRATEGIC PLANNING
KW  - HANDBOOKS, MANUALS, ETC
KW  - CUSTOMER RELATIONS
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -