Pires, Guilherme Dias <br/><br/>
Ethnic marketing :  accepting the challenge of cultural diversity / 
Guilherme D. Pires and P. John Stanton 
 - Australia :  Thomson,  2005 
 - 274 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1861529961 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MINORITY CONSUMERS<br/>TARGET MARKETING<br/>MARKET SEGMENTATION
<br/><br/><label>LC Class. No.: </label>HF5415.127  / P573E