TY  - BOOK
AU  - Pires,Guilherme Dias
AU  - Stanton,John
TI  - Ethnic marketing: accepting the challenge of cultural diversity 
SN  - 1861529961
AV  - HF5415.127 P573E
PY  - 2005///
CY  - Australia
PB  - Thomson
KW  - MINORITY CONSUMERS
KW  - TARGET MARKETING
KW  - MARKET SEGMENTATION
N1  - Includes bibliographical references and index
ER  -