Barwise, Patrick <br/><br/>
Simply better :  winning and keeping customers by delivering what matters most / 
Patrick Barwise, Sean Meehan 
 - Boston, Mass. :  Harvard Business School Press,  c2004 
 - 216 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0875843980 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CUSTOMER SATISFACTION--EVALUATION<br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.335  / B378S