TY  - BOOK
AU  - Barwise,Patrick
AU  - Meehan,Sean
TI  - Simply better: winning and keeping customers by delivering what matters most 
SN  - 0875843980
AV  - HF5415.335 B378S
PY  - 2004///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - CUSTOMER SATISFACTION
KW  - EVALUATION
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -