Kumar, Nirmalya <br/><br/>
Marketing as strategy :  understanding the CEO's agenda for driving growth and innovation / 
Nirmalya Kumar 
 - Boston, Mass. :  Harvard Business School Press,  c2004 
 - 270 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1591392101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>STRATEGIC PLANNING
<br/><br/><label>LC Class. No.: </label>HF5415  / K852M