TY  - BOOK
AU  - Kumar,Nirmalya
TI  - Marketing as strategy: understanding the CEO's agenda for driving growth and innovation 
SN  - 1591392101
AV  - HF5415 K852M
PY  - 2004///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - MARKETING
KW  - STRATEGIC PLANNING
N1  - Includes bibliographical references and index
ER  -