Kim, W. Chan Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne - Boston, Mass. : Harvard Business School Press, c2005 - 240 p. : ill. Includes bibliographical references and index ISBN: 9781591396192 1591396190 Subjects--Topical Terms: NEW PRODUCTSMARKET SEGMENTATION LC Class. No.: HF5415.153 / K55B