TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Renee
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant 
SN  - 9781591396192
AV  - HF5415.153 K55B
PY  - 2005///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - NEW PRODUCTS
KW  - MARKET SEGMENTATION
N1  - Includes bibliographical references and index
ER  -