Wark, Keith <br/><br/>
Marketing finance :  turning marketing strategies into shareholder value / 
Keith Ward 
 - Amsterdam :  Elsevier Butterworth-Heinemann,  2004 
 - 349 p. :  ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0750657707 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT<br/>MARKETING--COSTS<br/>MARKETING--COSTS EFFECTIVENESS
<br/><br/><label>LC Class. No.: </label>HF5415.13  / W372M