TY  - BOOK
AU  - Wark,Keith
TI  - Marketing finance: turning marketing strategies into shareholder value 
SN  - 0750657707
AV  - HF5415.13 W372M
PY  - 2004///
CY  - Amsterdam
PB  - Elsevier Butterworth-Heinemann
KW  - MARKETING
KW  - MANAGEMENT
KW  - COSTS
KW  - COSTS EFFECTIVENESS
N1  - Includes index
ER  -