Dwyer, F. Robert Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 3rd ed. , international ed. - Boston, Mass. : McGraw-Hill, 2006 - 683 p. : ill. - McGraw-Hill/Irwin series in marketing . Includes bibliographical references and index ISBN: 0071244387 Subjects--Topical Terms: MARKETING LC Class. No.: HF5415 / D893B 2006