Weitz, Barton A. <br/><br/>
Selling :  building partnerships / 
Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr. 
 - 5th ed. , international ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2004 
 - 575 p. :  col. ill. 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071215190 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SELLING
<br/><br/><label>LC Class. No.: </label>HF5438.25  / W447S 2004