Johnston, Mark W. <br/><br/>
Relationship selling and sales management / 
Mark W. Johnston, Greg W. Marshall 
 - International ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2005 
 - 451 p. :  ill. +  1 CD-ROM 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071111468 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SELLING<br/>RELATIONSHIP MARKETING<br/>CUSTOMER RELATIONS
<br/><br/><label>LC Class. No.: </label>HF5438.25  / J636R 2005