Crawford, Merle New products management / Merle Crawford, Anthony Di Benedetto - 8th ed. , international ed. - Boston, Mass. : McGraw Hill, 2006 - 540 p. : ill. - McGraw-Hill/Irwin series in marketing . Includes bibliographical references and index ISBN: 0071244336 Subjects--Topical Terms: NEW PRODUCTS--MANAGEMENT LC Class. No.: HF 5415.153 / C728N 2006