TY  - BOOK
AU  - Crawford,Merle
AU  - Di Benedetto,Anthony
TI  - New products management
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0071244336
AV  - HF 5415.153 C728N 2006
PY  - 2006///
CY  - Boston, Mass.
PB  - McGraw Hill
KW  - NEW PRODUCTS
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -