Perreault, William D.,  Jr. <br/><br/>
Basic marketing :  a global-managerial approach / 
William D. Perreault, Jr., E. Jerome McCarthy 
 - 15th ed. , international ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2005 
 - 793 p. :  col. ill. +  1 CD-ROM 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>007111176X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / P477B 2005