TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,Edmund Jerome
TI  - Basic marketing: a global-managerial approach 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 007111176X
AV  - HF5415.13 P477B 2005
PY  - 2005///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and indexes
ER  -