Austin, Erica Weintraub Strategic public relations management : planning and managing effective communication programs / Erica Weintraub Austin, Bruce E. Pinkleton - Mahwah, N.J. : Lawrence Erlbaum Associates, 2001 - 399 p. : ill. - LEA's communication series . Includes bibliographical references and indexes ISBN: 0805831606 Subjects--Topical Terms: PUBLIC RELATIONS--MANAGEMENT LC Class. No.: HD59 / A977S