Stevens, Ruth P. <br/><br/>
Trade show and event marketing :  plan, promote & profit / 
Ruth P. Stevens 
 - Australia :  Thomson,  c2005 
 - 340 p. :  ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0324206240 
<br/><br/><label>Subjects--Topical Terms: </label><br/>TRADE SHOWS<br/>SPECIAL EVENTS--MARKETING<br/>MARKETING
<br/><br/><label>LC Class. No.: </label>T396  / S738T