TY  - BOOK
AU  - Stevens,Ruth P.
TI  - Trade show and event marketing: plan, promote & profit 
SN  - 0324206240
AV  - T396 S738T
PY  - 2005///
CY  - Australia
PB  - Thomson
KW  - TRADE SHOWS
KW  - SPECIAL EVENTS
KW  - MARKETING
N1  - Includes index
ER  -