TY  - BOOK
AU  - Willmott,Michael
TI  - Citizen brands: putting society at the heart of your business 
SN  - 0471492124
AV  - HD60 W544C
PY  - 2001///
CY  - Chichester
PB  - Wiley
KW  - SOCIAL RESPONSIBILITY OF BUSINESS
KW  - BRAND NAME PRODUCTS
KW  - PRODUCT MANAGEMENT
N1  - Includes bibliographical references and index
ER  -