TY - BOOK AU - Hair,Joseph F. AU - Bush,Robert P. AU - Ortinau,David J. TI - Marketing research: within a changing information environment T2 - McGraw-Hill/Irwin series in marketing SN - 0071115927 AV - HF5415.2 H347M 2006 PY - 2006/// CY - Boston, Mass. PB - McGraw-Hill Irwin KW - MARKETING RESEARCH N1 - Includes bibliographical references and indexes ER -