TY  - BOOK
AU  - Panwar,J.S.
TI  - Beyond consumer marketing: sectoral marketing and emerging trends 
SN  - 0761932585
AV  - HF5415.12 .I5 P368B
PY  - 2004///
CY  - New Delhi
PB  - Response
KW  - MARKETING
KW  - INDIA
KW  - TARGET MARKETING
KW  - FORECASTING
KW  - CONSUMERS
N1  - Includes bibliographical references and index
ER  -