Smith, David Van Lloyd <br/><br/>
The art & science of interpreting market research evidence / 
 The art and science of interpreting market research evidence 
D.V.L. Smith and J.H. Fletcher 
 - Chichester :  Wiley,  c2004 
 - 236 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0470844248 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH<br/>QUALITATIVE RESEARCH<br/>SATATISTICS
<br/><br/><label>LC Class. No.: </label>HF5415.2  / S647A