TY  - BOOK
AU  - Smith,David Van Lloyd
AU  - Fletcher,J.H.
TI  - The art & science of interpreting market research evidence
SN  - 0470844248
AV  - HF5415.2 S647A
PY  - 2004///
CY  - Chichester
PB  - Wiley
KW  - MARKETING RESEARCH
KW  - QUALITATIVE RESEARCH
KW  - SATATISTICS
N1  - Includes bibliographical references and index
ER  -