TY  - BOOK
AU  - Aitchison,Jim
TI  - Now my advertising works!: an advertiser's guide to what works and what doesn't in Asia 
SN  - 9812446168
AV  - HF5813 .A785 A372N
PY  - 2005///
CY  - Singapore
PB  - Pearson/Prentice Hall
KW  - ADVERTISING
KW  - ASIA
KW  - COMMUNICATION IN MARKETING
N1  - Includes bibliographical references and index
ER  -