TY  - BOOK
AU  - Du Plessis,Erik
TI  - The advertised mind: ground-breaking insights into how our brains respond to advertising 
SN  - 0749443669
AV  - HF5822 D864A
PY  - 2005///
CY  - London
PB  - Millward Brown
KW  - ADVERTISING
KW  - PSYCHOLOGICAL ASPECTS
KW  - RESEARCH
KW  - HUMAN INFORMATION PROCESSING
N1  - Includes bibliographical references and index
ER  -