TY  - BOOK
AU  - Jones,John Philip
TI  - Fables, fashions, and facts about advertising: a study of 28 enduring myths 
SN  - 0761927999
AV  - HF5823 J663F
PY  - 2004///
CY  - Thousand Oaks, Calif.
PB  - Sage
KW  - ADVERTISING
N1  - Includes bibliographical references and index
ER  -