TY  - BOOK
AU  - Vilanilam,John V.
AU  - Varghese,Ajit Kuriakose
TI  - Advertising basics!: a resource guide for beginners 
SN  - 0761998101
AV  - HF5823 V542A
PY  - 2004///
CY  - New Delhi
PB  - Response
KW  - ADVERTISING
KW  - ADVERTISING AGENCIES
N1  - Includes bibliographical references and index
ER  -