Tellis, Gerard J.  1950- <br/><br/>
Effective advertising :  understanding when, how, and why advertising works / 
Gerard J. Tellis 
 - Thousand Oaks, Calif. :  Sage,  c2004 
 - 203 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0761922539 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING<br/>CONSUMERS--ATTITUDES
<br/><br/><label>LC Class. No.: </label>HF5823  / T444E