TY  - BOOK
AU  - Tellis,Gerard J.
TI  - Effective advertising: understanding when, how, and why advertising works 
SN  - 0761922539
AV  - HF5823 T444E
PY  - 2004///
CY  - Thousand Oaks, Calif.
PB  - Sage
KW  - ADVERTISING
KW  - CONSUMERS
KW  - ATTITUDES
N1  - Includes bibliographical references and index
ER  -