TY  - BOOK
AU  - Stern,Barbara B.
TI  - Representing consumers: voices, views and visions 
T2  - Routledge interpretive market research series
SN  - 0415184142
AV  - HF5415.32 R467
PY  - 1998///
CY  - London
PB  - Routledge
KW  - CONSUMERS
KW  - RESEARCH
KW  - METHODOLOGY
N1  - Includes bibliographical references and index
ER  -