Brand sense : build powerful brands through touch, taste, smell, sight, and sound /
Martin Lindstrom ; foreword by Philip Kotler
- New York, N.Y. : Free Press, c2005
- 237 p. : ill.
Includes bibliographical references and index
0743267842
BRAND NAME PRODUCTS BUSINESS NAMES ADVERTISING--BRAND NAME PRODUCTS ADVERTISING--PSYCHOLOGICAL ASPECTS SENSES AND SENSATION