TY  - BOOK
AU  - Lindstrom,Martin
TI  - Brand sense: build powerful brands through touch, taste, smell, sight, and sound 
SN  - 0743267842
AV  - HD69 .B7 L562B
PY  - 2005///
CY  - New York, N.Y.
PB  - Free Press
KW  - BRAND NAME PRODUCTS
KW  - BUSINESS NAMES
KW  - ADVERTISING
KW  - PSYCHOLOGICAL ASPECTS
KW  - SENSES AND SENSATION
N1  - Includes bibliographical references and index
ER  -