Thomke, Stefan H. Experimentation matters : unlocking the potential of new technologies for innovation / Stefan H. Thomke - Boston, Mass. : Harvard Business School Press, c2003 - 306 p. : ill. Includes bibliographical references and index ISBN: 1578517508 Subjects--Topical Terms: TECHNOLOGICAL INNOVATIONSTECHNOLOGY--EXPERIMENTS LC Class. No.: T173.8 / T465E