Nunes, Paul  1963- <br/><br/>
Mass affluence :  seven new rules of marketing to today's consumer / 
Paul Nunes, Brian Johnson 
 - Boston, Mass. :  Harvard Business School Press,  c2004 
 - 269 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1591391962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--UNITED STATES<br/>AFFLUENT CONSUMERS--UNITED STATES<br/>CONSUMERS--UNITED STATES<br/>COMSUMERS BEHAVIOR--UNITED STATES<br/>PRODUCT MANAGEMENT--UNITED STATES<br/>CONSUMER SATISFACTION--UNITED STATES
<br/><br/><label>LC Class. No.: </label>HF5415.1  / N863M