TY  - BOOK
AU  - Nunes,Paul
AU  - Johnson,Brian
TI  - Mass affluence: seven new rules of marketing to today's consumer 
SN  - 1591391962
AV  - HF5415.1 N863M
PY  - 2004///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - MARKETING
KW  - UNITED STATES
KW  - AFFLUENT CONSUMERS
KW  - CONSUMERS
KW  - COMSUMERS BEHAVIOR
KW  - PRODUCT MANAGEMENT
KW  - CONSUMER SATISFACTION
N1  - Includes bibliographical references and index
ER  -