Morey, David The underdog advantage : using the power of insurgent strategy to put your business on top / David Morey and Scott Miller - New York, N.Y. : McGraw-Hill, c2004 - 251 p. Includes bibliographical references and index ISBN: 0071439196 Subjects--Topical Terms: BUSINESS PLANNINGCOMPETITIONSUCCESS IN BUSINESS LC Class. No.: HD30.28 / M673U