Advertising management, fifth edition : instructor's manual with test /
Revised by Prashanth U. Nyer ; Rajeev Batra, John G. Myers, David A. Aaker
- Upper Saddle River, N.J. : Prentice Hall, c1996
- 221 p.
0133936791
ADVERTISING--MANAGEMENT--EXAMINATIONS, QUESTIONS, ETC. ADVERTISING--MANAGEMENT--PROBLEMS, EXERCISES, ETC.