TY  - BOOK
AU  - Nyer,Prashanth U.
AU  - Batra,Rajeev
AU  - Myers,John G..
AU  - Aaker,David A..
TI  - Advertising management, fifth edition: instructor's manual with test 
SN  - 0133936791
AV  - HF5823 N937A
PY  - 1996///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - ADVERTISING
KW  - MANAGEMENT
KW  - EXAMINATIONS, QUESTIONS, ETC
KW  - PROBLEMS, EXERCISES, ETC
ER  -