Jewler, A. Jerome <br/><br/>
Creative strategy in advertising / 
A. Jerome Jewler, Bonnie L. Drewniany 
 - 8th ed. 
 - Australia :  Thomson/Wadsworth,  c2005 
 - 336 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>053462510X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>ADVERTISING LAYOUT AND TYPOGRAPHY
<br/><br/><label>LC Class. No.: </label>HF5825  / J484C 2005