TY - BOOK AU - Jewler,A.Jerome AU - Drewniany,Bonnie L. TI - Creative strategy in advertising SN - 053462510X AV - HF5825 J484C 2005 PY - 2005/// CY - Australia PB - Thomson/Wadsworth KW - Advertising copy KW - ADVERTISING LAYOUT AND TYPOGRAPHY N1 - Includes bibliographical references and index ER -