Vivian, John <br/><br/>
The media of mass communication / 
John Vivian 
 - 7th ed. 
 - Boston, Mass. :  Pearson/Allyn and Bacon,  c2005 
 - 516 p. :  ill. (some col.) +  1 CD-ROM 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0205418481 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MASS MEDIA
<br/><br/><label>LC Class. No.: </label>P90  / V584M 2005