TY  - BOOK
AU  - Nash,Edward L.
TI  - Direct marketing: strategy, planning, execution 
SN  - 0071352872
AV  - HF5415.126 N373D 2000
PY  - 2000///
CY  - New York, N.Y.
PB  - McGraw - Hill
KW  - DIRECT MARKETING
N1  - Includes indexs
ER  -