Peter, J. Paul <br/><br/>
Consumer behavior and marketing strategy / 
J. Paul Peter, Jerry C. Olson 
 - 7th ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2005 
 - 578 p. :  ill. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0072864877 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMSUMER BEHAVIOR<br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.3  / P473C 2005