TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry Corrie
TI  - Consumer behavior and marketing strategy
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072864877
AV  - HF5415.3 P473C 2005
PY  - 2005///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - COMSUMER BEHAVIOR
KW  - MARKETING
N1  - Includes bibliographical references and indexes
ER  -