Consumer insight :  how to use data and market research to get closer to your customer / 
[edited by] Merlin Stone, Alison Bond & Bryan Foss 
 - London :  Kogan Page,  2005 
 - 288 p. :  ill. 
 - Market research in practice series .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0749442921 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CUSTOMER RELATIONS--MANAGEMENT<br/>MARKETING RESEARCH<br/>DATABASE MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.5  / C667