TY  - BOOK
AU  - Stone,Merlin
AU  - Bond,Alison
AU  - Foss,Bryan
TI  - Consumer insight: how to use data and market research to get closer to your customer 
T2  - Market research in practice series
SN  - 0749442921
AV  - HF5415.5 C667
PY  - 2005///
CY  - London
PB  - Kogan Page
KW  - CUSTOMER RELATIONS
KW  - MANAGEMENT
KW  - MARKETING RESEARCH
KW  - DATABASE MARKETING
N1  - Includes bibliographical references and index
ER  -